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Product packaging is more than just the marking and protection of the product. It defines your brand, your vision, it communicates with consumers and so on. You will find it hard to believe that product packaging plays a vital role in the success of the brand. How much time you invest in packaging design is important information about your brand to the world. 

There are several factors that affect the successful product packaging. This includes the materials you use, the design you choose, biodegradability, branding, etc. Product packaging is not as simple as it seems, especially if you want to have a competitive advantage. For successful product packaging, your brand must consider the following factors to benefit your brand. 

Whether it is a small brand or a big brand, you must have a budget to move on. This provides you with the direction of choosing materials and the total cost. In addition, packaging should be smart and cost-effective so that you can pack more products in a smaller space. In this way, you can send more shipping boxes to the supplier in one trip. 

You can use paper bags, cardboard boxes, corrugated boxes, etc. These are options with a small budget but heavy results. Depending on your product line, you can use these materials and make the most of them. 

Your brand’s product packaging should target brand awareness. The design and color scheme you choose should reflect your brand. Stick to colors and fonts that are bold, vibrant, and easy to read. You don’t want your customers to be unable to read the displayed content. 

Invest wisely in product packaging to cleverly brand and market your products. By looking at the packaging, make sure your customers know what they are buying. The information you provide about products and brands should clearly reflect your brand vision. Therefore, invest wisely in product packaging to have a loyal customer base. 

As global warming and pollution problems intensify, your audience expects well-known brands to play their role by investing in environmentally friendly product packaging. Consumers will be attracted by brands that express their concerns and use biodegradable materials for packaging. 

Therefore, environmental protection is a good way to not only play your role and make the world more livable, but also to win more loyal customers. Once you decide to be green, please mention it on your packaging to help increase visibility. In addition, when consumers know that you care about improving their lives and the world they live in, they will naturally trust your money more. In this way, you can kill two birds with one shot without making a hole in your pocket. 

There are many unique packaging options on the market, but don't forget the shipping and handling factors while innovating your packaging. Choose classic shapes, such as cubes and rectangles, because they have withstood the test of time. In addition, use multi-layer packaging to protect your products. The product itself can have exterior, interior and packaging. 

In addition, invest in user-friendly customized packaging options. You don't want your customers to spend hours opening the box and losing interest. From products to packaging, everything should be designed for a friendly user experience. Not only can this help you attract more customers, it can also provide you with a competitive advantage. 

Published by Nordic Founder Media OÜ, Estonia